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Goals and methods for searching and gathering information for international marketing research

Waldemar Bojar, Mariusz Trojański
information exploration, international marketing, data mining methods
JAR Uniwersytet Technologiczno-Przyrodniczy im. Jana i Jędrzeja Śniadeckich w Bydgoszczy Katedra Informatyki w Zarządzaniu MARIUSZ TROJAŃSKI GOALS AND METHODS FOR SEARCHING AND GATHERING INFORMATION FOR INTERNATIONAL MARKETING RESEARCH Summary In this paper some objectives and methods of information exploration useful for enterprises intend to market their products in the international markets were pre- sented. There were described fields and sources of information important for macro- and microanalysis of business environment necessary to compete under strong mar- ket pressure. Simultaneously, there was shown a method of assessment of informa- tion searching algorithms let meet strength and weak features of tools used for Inter- net exploration.
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