Artificial intelligence disseminates in business dynamically. ICT, e-commerce, marketing, HR, accountants, car industry, smart house – in almost every branch it can help to gain a competitive advantage based on a fast and efficient analysis of huge amounts of data and rapid decision making. The article depicts the possibilities of implementing artificial intelligence solutions into small and medium-sized enterprises and discusses expected benefits as well as possible threats. The aim is to analyse current literature and research on artificial intelligence-based tools that can improve companies marketing processes. Results prove that – despite likely menaces – these technologies are probably are an upcoming future.