Nasze publikacje

Artificial intelligence-based processes in SMEs

Autor
Marta R. Jabłońska, Zdzisław Pólkowski
Słowa kluczowe
artificial intelligence, SME, knowledge management
Streszczenie

Artificial intelligence disseminates in business dynamically. ICT, e-commerce, marketing, HR, accountants, car industry, smart house – in almost every branch it can help to gain a competitive advantage based on a fast and efficient analysis of huge amounts of data and rapid decision making. The article depicts the possibilities of implementing artificial intelligence solutions into small and medium-sized enterprises and discusses expected benefits as well as possible threats. The aim is to analyse current literature and research on artificial intelligence-based tools that can improve companies marketing processes. Results prove that – despite likely menaces – these technologies are probably are an upcoming future.

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Nasze czasopismo "Studies & Proceedings of Polish Association for Knowledge Management" otrzymało za rok 2015 kategorię B z 8 punktami dla tomów drukowanych w języku polskim i angielskim.
Dołącz do nas!
Zapraszamy do pełnego uczestnictwa w ramach Polskiego Stowarzyszenia Zarządzania Wiedzą.