The study concerns problems of standardization of business entities co-operated in turbulent surroundings in virtual way. Such circumstances create completely new challenges facing business partners and resulted from different those hierarchical organizational structures, ones called task models of management. In new model partners have to share a part of responsibility for inserted inputs to design and made final product commonly with other performers of a project. Such model realization requires appropriate standardization processes. They should be based on creation permeable communication systems ensuring standardization processes and technologies, which is the condition of the integration of enterprises in virtual environment. Effective improvement of goods and processes under defined above circumstances requires the application of well-chosen suitable methods and the tools of quality management. The engineering of quality uses well-known, and original methods and techniques to achieve this aim. One of more effective methods of influence on the quality of goods describing in the paper is the Quality Function Deployment – QFD process.